In a world where we want to progress, we can assume that everyone should be working towards a common goal of bettering all aspects of life on this planet and beyond. If you thinking about it, most large industries is working towards this goal, the automotive industry allows us to get faster from A to point B, allowing for u to get more done (on a large scale towards the common goal), pharmaceutical keeps allows for better birth and survival rates, agriculture allow us to eat, etc. Except for fashion that is.
In it’s current state is nothing more than an over blown, multi-billion dollar Paris Hilton’esk thing that’s there, because it’s there, because it did something long ago. It was so long ago nobody is even certain what that thing was.
The way the fashion current basically caters for a few of life’s conditions and that’s it. Like when you’re warm or cold and maybe whether you’re wet or dry. Then it’s just using the same base technology we used a 1000 years ago and just regurgitated season after season, with frills and colors randomly repositioned.
The fashion industry is so bad at thinking up practical, while aesthetically pleasing clothing, that you now get specialty industries based around most of life’s activities except for normal walking, which is covered by the fashion industry (hence the runway). While these specialty industries isn’t really considered part of fashion industry, they probably did more towards the better future of the species.
This is where it gets blurry, because some large brands like Nike and Adidas can probably be thought of as fashion. And at this point they probably can, but in general they’re still not really an integrated part of the top end of fashion, no matter what Kanye West says.
So now you have all these specialty industries all working slowly towards a common goal while the super skinny and lazy “Fashion Industry” sits on it’s boney ass not contributing to this goal at all. Rendering the “Fashion Industry” completely pointless and void of substance.
Let me try and explain with some examples and hopefully that will get my idea across:
- Instead of making the handbag look pretty, why are we still using a handbags?! Is that really the most efficient way to carry around crap?
- Belts, why? Are we that incapable of coming up with a solution where pants will just stay up on a large scale while still looking cool in any style?
- Clothing that still get wet.
- The shoe/sock debacle.. and how many hundred years will we still need to tie laces for?
These are the type things that should become better, but they don’t. And it’s because the self-proclaimed “driving force of what the human race wears”, is about as efficient as dog poo on a sunny afternoon.
So how do we fix this? I believe the fashion industry needs to be a group of smart creative “fashion engineers” working out new ways of doing things, or better ways of doing things or even things we don’t even know about yet.
This can happen in a competitive environment with industry around it. Then they can produce the latest and greatest competing clothing technologies, while making it cool and presentable. From there it can just trickle down the normal channels. They should work closely with other industries to ensure that the best materials are used at all times. Only when they do this, can they be seen as a true industry with purpose.
Yes, you will probably disrupt the industry completely, in ways I’m sure I can’t even think of, but you can’t keep doing the same wrong thing over and over again simply because we’ve always done it this way.
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