I do not work in traditional media, I do not have an affiliation with any Radio, TV or other traditional media entity. I simply write it as I see it. Am I wrong? Possibly..
In the early days of radio and television, networks couldn’t wait to get people to tune in and listen or watch their content. If you purchases a TV or radio (of which most stations didn’t see a cent) you immediately had access to everything on your dial. The way these network made money was to put advertising in-between the content. So the amount of eyes on the screen or ears listening was the leverage they had to sell advertising on their network. Continue ReadingRead More »